Get ready, radio enthusiasts! Nielsen is rolling out its December 2025 ratings, and the Fall bi-annual reports are here! This is a big deal for the radio industry, as these ratings heavily influence advertising rates and programming decisions.
Starting January 15th, we're diving into the data.
Today's initial release includes monthly ratings for these cities:
* Baton Rouge
* Louisville
* New Orleans
* Oklahoma City
* Puerto Rico
And the Fall ratings for:
* Biloxi/Gulfport/Pascagoula
* Bowling Green
* Lafayette
* Laurel/Hattiesburg
* Monmouth/Ocean
But that's just the beginning! Over the next few days, Nielsen will continue to release more data. Here's what's coming up:
January 16th:
Monthly ratings for:
* Birmingham
* Buffalo/Niagara Falls
* Greenville/Spartanburg
* Richmond
* Rochester
Fall ratings for:
* Asheville
* Fredericksburg
* Tuscaloosa
January 20th:
Monthly ratings for:
* Albany/Schenectady/Troy
* Syracuse
Fall ratings for a whole host of markets:
* Augusta
* Bangor
* Burlington/Plattsburgh
* Concord
* Hudson Valley
* Lebanon/Hanover/White River Junction
* Manchester
* Montpelier/Barre/St. Johnsbury
* Newburgh/Middletown
* Portland ME
* Portsmouth
* Poughkeepsie
* Utica/Rome
* Watertown
January 21st:
Monthly ratings for:
* Dayton
* Fort Myers
* Grand Rapids
* Metro Fairfield County
* Tucson
* Tulsa
Fall ratings for:
* Danbury
* Fort Smith
* Kalamazoo
* Lima/Van Wert
* McAllen/Brownsville/Harlingen
* Muskegon
* New Haven
* Sarasota
Interesting, isn't it? These ratings are the lifeblood of the radio industry, dictating advertising revenue and shaping the sounds we hear every day. Do you think these ratings accurately reflect the listening habits of the public? Share your thoughts in the comments – I'm eager to hear what you think!
